July 23rd 2019, Riga. All Media Baltics, the largest media group in the Baltic countries and Atende Software have entered into a multi-country cooperation agreement for the launch of next generation OTT platform services across Lithuania, Latvia and Estonia.
The new service will feature the widest range of local and international sports and entertainment content in the Baltics, including Live TV channels, news, premium sports, original movies and series and exclusive access to All Media Baltics flagship TV shows for subscribers to view on smartphones, tablets, web Android set-top-box and smart tv’s.
Under the agreement, Atende Software will implement its award-winning redGalaxy OTT platforms and deliver multi-tenant white-label OTT backend, along with branded end-user applications for Web, Android, iOS, Android TV (operator tier), Samsung SmartTV and LG webOS platforms. The platform will be integrated with existing OTT head-end (based on Anevia) and with CRM, self-care and billing systems. Content security, based on Microsoft Playready, Google Widevine and Apple FairPlay DRM systems will be provided as a part of the agreement.
Jan Wykrytowicz, Pay TV CEO of All Media Baltics said: “Atende Software brings well recognized OTT solution and an impressive track record in successful implementation and project delivery to our markets. We are delighted to cooperate with Atende Software and are looking forward to providing our viewers with a new, world-class entertainment experience.”
Przemysław Frasunek, Multimedia Director of Atende Software said: “We are very honored that AMB has chosen our solution at the end of a very competitive international tender process. The Baltic countries are European leaders in Digitalization and being able to bring our solution and services to 3 new markets is a very important step for us. redGalaxy enables All Media Baltics to deliver next generation TV services for all most important end-user platforms. Thanks to multi-tenancy support, the service can be easily deployed for multiple brands.”
About All Media Baltics
All Media Baltics is the largest media and broadcasting group in the Baltic region. Driven by innovation and opportunities in the media sector, Providence Equity Partners, a global premium asset management company, acquired Modern Times Group’s Media business (Free-TV), Subscription and Content distribution businesses (Pay-TV), digital and radio businesses in the Baltic region in October 2017. Now the company operates as All Media Baltics. AM Baltics’ brands are – TV channels: TV3, LNT, TV6, Kanāls 2, 3+, TV8, TVPlay Sports, TV1000 Premium; radio channels: Star FM, Radio Volna and Power Hit Radio; the largest AVOD video portals TVPlay; digital adverting platform SmartAD; news and entertainment portals: Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt, as well as the largest SVOD platform in the Baltics TVPlay Premium and the leading DTH platform in the Baltics TVPlay Home.
About Atende Software
Atende Software is the leading OTT technology provider in CEE. redGalaxy is a one-stop-shop for a hassle-free internet television. It consists of proprietary service delivery platform, content delivery network, transcoders and content security. redGalaxy is utilized by major broadcasters and carriers, including TVN Discovery Poland and P4 (Play, the largest mobile network operator in Poland). Every day, the platform delivers content to millions of end-users.
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