Our story
Origins and vision
Our story
Modern Times Group, true to its name, was the bringer of modern times to this region. Wisely and steadily investing in continuous development since 1993 over a period of 25 years, it was the market leader and enjoyed the loyalty of its audience. Acquisition by Providence Equity Partners is the next step in this devlopment signaling investment in the latest technologies (HD quality, creation of the TV3 Play platform), not only to grow the digital footprint of the group, but by successfully mining the future, to shape it. At present, that means that any media provider must be able to react to an audience‘s neeeds and preferences on a 1:1 basis.
Being still the leading Baltic media house, with a group revenue of 103,915 mill EUR (2018); and 450 employees, representing the best creative talents in the region, TV3 Group is perfectly placed to do this. In addition to its multi-platform content that is appealing to the most attractive target groups - Free TV, Pay TV, online, radio it can also offer superior local content. With a focus on its own products, unique local productions starring the most famous Baltic stars, it is the creator of leading prime time content across the entire Baltic market.
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2022
Go3 strengthens the Baltic OTT leadership position by reaching 300 thousands subscribers in the region
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2021
TV3 Group acquires Russian-language Top Radio in Latvia
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2020
Launch of 2 Free TV niche channels TV3 Life and TV3 Mini in Latvia
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2019
Launch of 2 Free TV niche channels TV3 Life and TV3 Mini in Latvia
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Rebranding of TV1000 Premium to TV3 Film
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Rebranding of TVPlay Premium to Go3
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Rebranding of TVPlay Sports, TVPlay Sports+ to TV3 Sports and TV3 Sports 2
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Rebranding of TVPlay Home to Home3
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TV3 experiencing new visual brand identity
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Rebranding of All Media Baltics to TV3 Group
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Closing TV channels LNT and Kanāls 2 in Latvia
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2018
Rebranding of Viasat DTH platform to TVPlay Home
Rebranding of Pay TV movie channel TV1000 Premium (November)
Launch of new Pay TV sports channel TVPlay Sports+ (October)
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All Media Baltics launches all its Free TV and Pay TV channels in HD
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Acquisition of news and entertainment portal Buduar.ee in Estonia
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Launch of new AVOD online platform TVPlay in the Baltics
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Rebranding of Viaplay SVOD platform to TVPlay Premium
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Rebranding of Pay TV sport channel Viasat Sport Baltic to TVPlay Sports
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2017
Acquisition of Modern Times Group (MTG) businesses in the Baltics
Premier global asset management firm Providence Equity Partners acquired MTG Free TV, Pay TV, digital and radio businesses in the Baltics.
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2016
Acquisition of digital advertising company SmartAD in Estonia
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SVOD online platform Viaplay launch in Estonia, Latvia and Lithuania
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2015
Launch of news and entertainment portal tv3.lt in Lithuania
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2013
Launch of news and entertainment portal skaties.lv in Latvia
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2012
Acquisition of local Free TV channels – LNT, Kanāls 2, TV5 in Latvia by MTG
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2011
Launch of Free TV niche channel TV8 in Lithuania
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Launch of AVOD online platform TV3Play in Lithuania
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2010
Launch of AVOD online platform TVPlay in Latvia
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2009
Launch of AVOD online platform TV3Play in Estonia and Latvia
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Launch of Pay TV sports channel Viasat Sport Baltic in Estonia, Latvia and Lithuania
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2008
Launch of Pay TV film channels TV 1000 in Estonia, Latvia and Lithuania
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Launch of Free TV niche channel TV6 in Estonia
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Rebranding of Free TV channel Tango to TV6
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2007
Launch of Free TV niche channel TV6 in Latvia
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2005
Launch of Free TV niche channel 3+ in Estonia
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2003
Launch of Free TV niche channel 3+ in Latvia
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Launch of Viasat DTH platform in Estonia, Latvia and Lithuania
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Launch of radio station Power Hit Radio in Lithuania
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2000
Launch of radio stations StarFM and Power Hit Radio in Estonia
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1999
Acquisition of radio station StarFM in Latvia by MTG
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1998
MTG enters Latvian market by Channel 31 acquisition which later becomes TV3 Latvia
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1997
MTG launches channel TV3 in Lithuania
MTG continues expansion in the Baltic countries by entering Lithuanian after first Free TV channel TV3 launch in Estonia
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1996
MTG enters the Baltic region by launching Free TV channel TV3 in Estonia