There was a truly festive atmosphere at the All Media Baltics (AM Baltics) head offices on Monday, June 18 as a ribbon-cutting ceremony marked the arrival of a new HD mobile television station (MTS).
AM Baltics head in Latvia Baiba Zūzena: “The new mobile television station is an important development in AM Baltics’ HD project. Transition to broadcasting TV channels and content production in HD is one of the projects of the EUR 10 million-worth investment program announced last fall. During the project, we will gradually arrive at HD signal transmission as well as content production. Once all our channels are aired in HD, it will be an important advance in viewing experience, which already this year will be available for all residents of Latvia whose operators carry our group’s TV channels.”
The new technical equipment will give the viewers of TV3, LNT and other TV channels of the media group the opportunity to watch HD broadcasts from different sports, entertainment and other events.
AM Baltics technical crew in Latvia will start using the modern equipment in their daily work already in July.
The second season of the world-popular show X Factor, the traditional concert of Angels over Latvia charity campaign, home games of the Kontinental Hockey League club Riga Dinamo – these are just a few of the events that the new technical capability will be used for until the end of this year.
