Go3 strengthens its leadership position in the Baltics by reaching 500k subscribers

Go3, the leading OTT service in the Baltics – has reached 500 thousand paying subscribers, representing 20% household penetration in the region. This milestone was achieved in less than 4 years since launch in Dec 2019, making Go3 the leading streaming service in Lithuania, Latvia and Estonia. 

The major drivers of Go3 success in the Baltic market are unique local original programming, premium sports, strategic partnerships with leading international content providers, wide distribution with telecom operators, cutting-edge technology and efficient communication through TV3 Group’s owned traditional and digital media outlets. 

TV3 Group CEO, Christian Anting, commented: “This is an important milestone on our digital transformation journey. 20% of households across Lithuania, Latvia and Estonia subscribe already today to our steaming service Go3. It encourages us to continue to develop our unique content offering and technology platform to become the main source of television services for households across the Baltic region.”

Over the last 12 months, Go3 has recorded the highest weekly and monthly viewing figures in its history while breaking viewership records almost every month. On average, customers watch Go3 for more than 3.5 hours per day.

Jan Wykrytowicz, CEO of Go3 television, says: “Achieving 500k subscribers wouldn’t be possible without our passionate and talented team, amazing content, distribution partnerships and world-class technology guaranteeing a seamless user experience. In reaching 20% of Baltic household penetration, our content strategy has played a pivotal role. Customers value the quality and local relevance of the Go3 programming. Since launch we have produced more than 200 originals. In combination with our international content partnerships with the major studios and premium sports offering, Go3 provides the richest selection of programming to viewers in the region.”

About TV3 Group 

TV3 Group, the leading media group in Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in Baltics, the largest DTH and OTT platforms, premium film and sport channels, as well as a portfolio of leading commercial radio channels. 

About Go3 television 

Go3 television was launched in December 2019 and has achieved massive growth penetrating almost 20% of total households in Baltics. This success has positioned Go3 ahead of international giants in subscriber count, as recognized by market research company Dataxis.  

Go3 television focus on international, including Hollywood blockbusters from the biggest studios, such as discovery+, Paramount+ and HBO, and local content, offering over 200 exclusive originals for Lithuanians, Latvians, and Estonians on various devices.  

Go3 television provides a unique content selection, including VOD libraries, selection of TV channels with the option to watch content after the live broadcasting with no ads, and the elite sports broadcasts from La Liga, Ligue 1, Italian Serie A, NBA, Euroleague, EuroCup, Liga ACB, UFC, Glory, ATP Tennis, WRC, NCAA, Basketball Champions League, Betsafe-LKL, FIBA National Teams competitions, ERC, Moto GP, MXGP and Extreme E among others, allowing viewers to customize their experience and pay for their preferred content. 

More info:

Žilvaras Zinkevičius
PR&Communication Team’s Manager Baltics
m.: +370 636 96573
e-mail: [email protected]

Contacts for TV3 Group in Estonia

AS All Media Eesti
Peterburi tee 81,
11415 Tallinn

Tel.: +372 6220 200
Fax: +372 6220 201
Email: [email protected]

Contacts for TV3 Group in Latvia

SIA "All Media Latvia"
Dzelzavas iela 120G
Rīga, LV – 1021

Tel.: +371 67479000
Fax: +371 67479100
Email: [email protected]

Contacts for TV3 Group in Lithuania

UAB All Media Lithuania
Kalvarijų street 135
LT-08221 Vilnius

Tel.: +370 5 20 30 101
Fax: +370 5 20 30 103
Email: [email protected]