The new multi-year strategic cooperation between the two companies will enable TV3’s subscribers to the new generation television Go3, TV3 Group’s OTT service, to consume more premium international content from ViacomCBS’ brands.
Starting from December 2nd 2021, the new generation television Go3 will offer Baltic subscribers an expansive library of ViacomCBS content that will be available on the local Paramount+ service in the market. Content includes: Paramount Pictures movies such as Forrest Gump, Mission: Impossible, Saving Private Ryan, Catch Me If You Can, Transformers – The Last Knight, World War Z and top hits from CBS, and SHOWTIME® shows such as The Good Fight, The Good Wife and Billions. In the future, the titles available will be further expanded with Paramount Pictures current films and more SHOWTIME series, including new seasons of global hits.
Well-known brands Nickelodeon and Nick Jr. with popular properties such as PAW Patrol, Shimmer and Shine, Blues Clues and You and SpongeBob SquarePants are part of the cooperation, as well as the legendary MTV shows Daria and Pimp My Ride and trending hits that have gained popularity among young people around the world, such as Catfish: The TV Show and Jersey Shore.
Content from the Awesomeness and Comedy Central brands will be available for the first time in Baltics. Viewers will see shows such as Drunk History, Awkwafina is Nora From Queens, and Key and Peele from Comedy Central, Zac & Mia and Light as a Feather from Awesomeness and much more. Comedy Central and Awesomeness shows will be exclusive for Paramount+ via Go3, in addition to many shows from Nickelodeon and MTV.
Jan Wykrytowicz, Pay TV Baltics CEO of the TV3 Group, says: “We are delighted to become a streaming partner for ViacomCBS in the Baltics. Together we will bring thousands of hours of World-class content to Go3 viewers. Paramount+ SVOD-content package targets a variety of different generations and demographics through wide selection across all content genres – from blockbuster movies and series, through reality shows and stand-up comedies to most watched and loved kids content.”
Elena Balmont, Senior Vice President, Managing Director of ViacomCBS Networks International in Russia, CIS countries, Baltic states, Ukraine, and Georgia, says: “We are pleased to expand our partnership with TV3 Group via the local Paramount+ service. We see big potential in the Baltic countries as it is among the most technologically advanced regions of Europe, and it was important for us to come here, for the first time, bringing a massive library of ViacomCBS content to this market. With Paramount+ SVOD package subscribers in Lithuania, Latvia and Estonia will have access to the extensive ViacomCBS content portfolio, featuring properties from well-known brands, such as Paramount Picture, SHOWTIME, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr., and Awesomeness, with many of them available exclusively”.
About ViacomCBS Networks International (VCNI)
ViacomCBS Networks International (VCNI), a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Channel 5, Telefe, Network 10, Nickelodeon, MTV, Comedy Central, BET, Paramount Network, as well as streaming services Paramount+ and Pluto TV, and ViacomCBS International Studios, among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.
About TV3 Group
TV3 Group, the leading media group in Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in the Baltics, the largest DTH and OTT platforms, premium film and sports channels, and a portfolio of leading commercial radio channels.
TV3 Group’s brand portfolio:
- Leading general and thematic TV channels: TV3, TV6, 3+, TV3 Life, TV3 Mini, TV8, TV3 Sport Open
- Go3, the next generation (OTT) television in the Baltics
- TV3 Sport, TV3 Sport 2, and TV3 Film – leading premium sport and film channels in Baltics
- Home 3, one of the leading pay-TV service providers in the Baltics
- Radio stations: Star FM, Radio Volna, and Power Hit Radio
- The largest AVOD video portal: TV3 Play
- News and entertainment portals: Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt