TV3 Group and Viaplay Group enter Baltics agreement

TV3 Group and Viaplay Group have signed an agreement covering Lithuania, Latvia and Estonia. Starting from 1st of February Go3 television will sublicense Viaplay’s full live sports portfolio in the Baltic region. As part of the agreement, Go3 customers will get access to the major sports events, such as UEFA Champions and UEFA Europa Leagues, English Premier League, NHL, Formula1 and much more.

A selection with the best teams and matchups from each of the championships will be available with local experts commentaries.

Christian Anting, TV3 Group CEO says: “We are delighted to enter into this agreement and bring even more top sports to our viewers in the Baltic region. The subscribers of our Go3 television will be able to enjoy the best sports offering and viewing experience across Lithuania, Latvia and Estonia. 2024 will be an exceptional year for sports fans and Go3 is the place to enjoy all those events and highlights“.

Jørgen Madsen Lindemann, Viaplay Group President and CEO says: “This is the right step for Viaplay Group’s business and for our sports viewers across the Baltic region. It enables us to sharpen our operational focus even further on the Nordics, Netherlands and Viaplay Select, which are the markets where we see the best conditions for growth and profitability, as well as on Poland, where we will operate until mid-2025. At the same time, our sports content in Estonia, Latvia and Lithuania will be available through a well-established platform operated by a local group.”

Jan Wykrytowicz, CEO of Go3 television, says: “I’m thrilled that with this addition, Go3 will further strengthen its position as ultimate destination for all sport fans in Baltics. Within the next couple of days, customers of Go3 will get possibility to subscribe and watch all the additional sports coming from Viaplay. The package will be available for both existing and new Go3 customers, who will be able to freely combine it with other available packages. We will reach our customers with more details within the next couple of days. Stay tuned.”

Direct Viaplay subscribers in the three countries will be transferred to Go3 during March. As of March 2024 the latest, Viaplay subscribers in Lithuania, Latvia and Estonia will be able to watch their favorite Viaplay sports content on Go3 television within their subscription.

The package will gradually be available with Go3 television’s distribution partners.

Go3 will siblicense from Viaplay the following list of competitions: football (UEFA Champions League, UEFA Youth League, UEFA UEL & UECL, UEFA Nations League, UEFA Qualifiers, EURO 2024, Premier League, FA Cup, Carabao Cup, The Championship, League One, League Two, Women’s Super League, Women’s FA Cup, Frauen Bundesliga, DFB Women Pokal, Arnold Clark Cup, Women’s Copa America), motorsport (Formula 1, Formula 2, Formula 3, IMSA series, Indycar), ice-hockey (NHL, SHL), fights sports (KSW, Invicta, Enfusion), Golf (US Open, The Open Men&Women, DP World Tour Golf, LPGA Tour, US PGA Chmp, Asian Tour, Ryder Cup), PDC Darts, Matchroom Sports events, handball (Handball Bundesliga, Handball World Championship), rugby (Six Nations & International Rugby, Premiership Rugby League, EPCR

Rugby, URC Rugby), Major League Baseball, Premier Padel, LFL.

About Go3 television

Go3 television was launched in December 2019 and has achieved massive growth penetrating 20% of total households in Baltics. This success has positioned Go3 ahead of international giants in subscriber count, as recognized by market research company Dataxis.

Go3 television focus on international, including Hollywood blockbusters from the biggest studios, such as discovery+, Paramount+ and HBO, and local content, offering over 250 exclusive originals for Lithuanians, Latvians, and Estonians on various devices.

Go3 television provides a unique content selection, including VOD libraries, selection of TV channels with the option to watch content after the live broadcasting with no ads, and the elite sports broadcasts from La Liga, Ligue 1, Italian Serie A, NBA, Euroleague, EuroCup, Liga ACB, UFC, Glory, ATP Tennis, WRC, NCAA, Basketball Champions League, Betsafe-LKL, FIBA National Teams competitions, ERC, Moto GP, MXGP and Extreme E among others, allowing viewers to customize their experience and pay for their preferred content.

More info

Žilvaras Zinkevičius
PR&Communication Team’s Manager Baltics
m.: +370 636 96573
e-mail: [email protected]

Contacts for TV3 Group in Estonia

AS All Media Eesti
Peterburi tee 81,
11415 Tallinn

Tel.: +372 6220 200
Fax: +372 6220 201
Email: [email protected]

Contacts for TV3 Group in Latvia

SIA "All Media Latvia"
Dzelzavas iela 120G
Rīga, LV – 1021

Tel.: +371 67479000
Fax: +371 67479100
Email: [email protected]

Contacts for TV3 Group in Lithuania

UAB All Media Lithuania
Kalvarijų street 135
LT-08221 Vilnius

Tel.: +370 5 20 30 101
Fax: +370 5 20 30 103
Email: [email protected]