Go3, the recently launched OTT service of TV3 Group in Baltics, has reached the milestone of 130K customers in less than 6 months, making it the largest streaming platform in the region.
Vilnius, June 15, 2020. Latvia, Lithuania and Estonia follow the global trend of growing demand for OTT services. Go3, the largest OTT platform in the Baltics, saw a 15% percent increase of average viewership time per users and a 25% percent increase in subscriptions during Q1 2020, which further accelerated during COVID-19 lockdown time.
During the COVID-19 quarantine period the platform has recorded the highest monthly, weekly and daily viewing figures in its history, confirming that users continue to shift their preferences towards online TV.
“Reaching this milestone ahead of plan is an important validation of our media convergence strategy built around three pillars: investment in local content, best-in-class technology and close distribution partnerships with telecommunication partners,” said Christian Anting, TV3 Group’s CEO.
Jan Wykrytowicz, Pay TV Baltics CEO of the TV3 Group believes that enabling consumers to be in charge of the content they watch is one of the main reasons behind the success of Go3. “Over last year we increased our efforts to bring together the latest user-friendly technology and the best local and international content. We fully acknowledge that consumers these days want to have control over when, where and what they watch. Unlike it was in the past, it is now our role to adjust to customers’ schedules by moving our business into the digital environment and offer them multi-screen and non-linear experience at their fingertips. Following the tremendous success of our first Go3 original production “Gang Wars”, we also open a new chapter and opportunities for the creative industry in the Baltics.”
Go3 offers the newest Hollywood blockbusters, international series and a wide library of local movies and series from Lithuania, Latvia and Estonia. More than 1,000 movies and series are currently available on the platform. It’s also home to the top sports entertainment – NBA, Euroleague, EuroCup, UEFA Champions and Europe Leagues, English Premier League, KHL hockey, ATP Tennis, Moto GP and the recently added UFC among the others.
About TV3 Group
TV3Group, the leading media group in Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in all three Baltic countries, the largest DTH and OTT platforms, premium film and sport channels, as well as a portfolio of leading commercial radio channels.
TV3 Group’s brand portfolio:
- – Leading general and thematic TV channels: TV3, TV6, 3+, TV3 Life, TV3 Mini, TV8;
- – Go3, the largest OTT platform in the Baltics;
- – Home 3, one of the leading Pay TV service providers in the Baltics;
- – TV3 Sport and TV3 Film – leading premium sport and film channels in Baltics;
- – Radio stations: Star FM, Radio Volna and Power Hit Radio;
- – The largest AVOD video portal: TV3 Play;
- – News and entertainment portals: Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt.
PR & Communications Manager Baltics
m.: +370 636 96573